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DMOC EXECUTIVES
[Heather Frayne, President]
founded Direct Marketers On Call to address a need that she identified for a network of
freelance direct marketers. As an advertising agency executive, Heather regularly hired
freelance AE’s to handle the ebb and flow of work. It soon became a business idea when
colleagues responded well to this flexible approach of staffing. Prior to DMOC, Heather’s
direct marketing career spanned ad agencies as well as magazine publishing companies, some of
which include Grey Direct, Rapp Collins and VNU, Inc.
[Barbara Nelson, Placement Specialist ]
has held numerous director-level marketing positions in the publishing industry.
Her background includes direct response management spots at Bookspan, Consumers Union,
Parents Magazine, Times Mirror, Meredith, and Doubleday. Barbara, who joined DMOC in January
of 1999, works with clients to create job orders, places candidates, and negotiates rates. As
part of her day-to-day responsibilities, Barbara also interviews new freelancers and regularly
updates the DMOC freelancer file. In addition, all DMOC promotional material must meet with
Barbara’s approval for correctness and accuracy before being produced.
[Jim Ward, Placement Specialist]
comes to DMOC with solid client/agency direct marketing expertise in the financial services, continuity and publishing industries. He has worked in account management for Grey Direct, Wunderman, Deutsch as well as marketing supervisor and product manager positions at Magazine Publishers of America and Sony BMG Direct. After years of consulting as a DMOC freelancer, Jim has now joined the team to help with our client's staffing solutions.
DMOC OPERATIONS and FINANCE
[Nicole Allen, Office Manager] has been the Office Manager/Database Manager at
DMOC since 1998. She is responsible for processing all timesheets, invoices, as well as facilitating
payroll. Once a freelance placement is made, Nicole issues contracts and oversees the necessary
follow-up. She also manages the execution of all DMOC’s direct mail and e-mail campaigns.
Nicole provides support for the DMOC team, from troubleshooting systems problems to assisting with
client servicing.
[Amy Gotbetter, Comptroller]
is DMOC’s go-to master for all money matters . Since 1997, Amy has been managing the financial
affairs of DMOC, both internally and with outside professional services. Amy is a Certified Public
Accountant and has over 20 years of expert accounting experience.
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